YU.SH is a luxury-tech company pioneering smart high-heeled footwear with embedded electrostimulation insoles and AI-powered wellness features, handcrafted in Italy and designed to elevate both comfort and elegance.
YU.SH is the first luxury high-heel brand to integrate AI-powered electrostimulation technology directly into handcrafted footwear—turning discomfort into empowerment. What makes our innovation unique is the seamless fusion of Italian artisanal design with Dubai-engineered wellness tech. Unlike traditional high heels, which often cause pain and fatigue, YU.SH shoes actively support the wearer’s wellbeing through embedded smart insoles that stimulate circulation, reduce muscle strain, and monitor posture in real time. This creates a new category in the luxury industry: wearable elegance with therapeutic intelligence. Our competitive advantage lies in combining four elements no brand has unified before—Italian leatherwork, 3D-printed customization, NMES medical-grade technology, and AI app control—to address a long-ignored pain point for women who demand both performance and prestige. The impact? A shift from passive luxury to active wellbeing—empowering movement, health, and confidence without sacrificing style.
We design, collaborate and manufacture to make beautiful furniture in solid wood.
Eva Mechler original hand made furniture is exceptional and unique. Made from exquisitely crafted solid wood, her minimalist creations feature striking clean lines and are versatile in their simplicity, yet never sacrifice comfort or function. Eva's work is recognised by leading interior design studios, owner representatives, yacht builders as craft and design of the highest quality. She is the recipient of numerous international awards. In 2025-27, Eva Mechler has won commissions for owner and guest areas of four new build private owner yachts ranging from 50m to 140m in length.
CERRET elegantly blends luxury with safety by crafting high-end jewelry equipped with discreet, advanced security features like emergency alerts and community support, providing peace of mind in style.
CERRET distinguishes itself by merging the aesthetics of luxury jewelry with essential safety features, positioning itself as the smallest safety-focused jewelry in the world. This makes it discreet and suitable for everyone.
Germany (Stuttgart)
Category:
Digital and Tech-Driven Luxury Innovation
Bosch Origify enables fast, secure, and mark‑free product authentication and traceability by uniquely identifying any product through its natural surface pattern.
1. Industrial‑scale capability - Capture high product volumes directly in existing production lines. - Rapid integration – an entire manufacturing site can be converted to our system in a short time. 2. True product identification, not just visual matching - Competing AI‑based solutions only confirm a product “looks like the original.” - Our image algorithm identifies the exact individual product through its unique surface pattern – like a fingerprint. 3. Broad material compatibility - Works on diverse materials: leather, textiles, wood, metals, plastics. - Highly robust against production and usage variations. - Only limited by extremely high‑gloss reflective surfaces. 4. Seamless verification - Instant, app‑based checks for manufacturers, retailers, or end‑consumers. - No invasive marking, no RFID chips, no impact on product design. 5. The Bosch advantage - Access to global resources, engineering capacity, and manufacturing expertise. - Long‑term stability and support from an established industrial leader.
Trendful provides the product and pricing data infrastructure that powers accurate identification and condition-based pricing of secondhand luxury goods.
Trendful’s Catalog API is the first comprehensive infrastructure layer purpose-built for the luxury resale economy. While most tools are limited to specific verticals (like watches or sneakers) or offer unstructured product feeds, Trendful delivers a structured API designed to meet the complexities of resale across all luxury categories. Our innovation combines structured product identification with historical and real-time resale intelligence. Through a simple text or image search, businesses can access rich data—including condition-based pricing, sell-through rates, and price volatility—addressing the core challenge of identifying and valuing secondhand items that vary by model, condition, and release. What sets us apart: - Accurate product identification across complex variants using both image and text inputs - Condition-adjusted pricing based on real sold listings, not guesses or scraped listings - Resale-specific metrics like volatility and sell-through—critical for pricing, authentication, insurance, and lending While general AI tools or product data APIs (like ChatGPT or Google Shopping) surface rough estimates, they lack the structured resale intelligence, historical depth, and accuracy required at scale. Trendful integrates AI where useful (e.g., matching, enrichment), but is grounded in a proprietary dataset refined over years. Whether it’s brands benchmarking resale performance, retailers launching takeback programs, or wholesalers building pricing tools, Trendful is the single source of truth powering the future of circular commerce.
ÉLÉPHISSE offers ethically handcrafted luxury handbags with an innovative interchangeable handle concept for infinite personalization options.
While most other luxury handbags have a static design that will be discarded once the wearer loses interest, ÉLÉPHISSE provides an ever-evolving eco-system where wearers can combine different bags and accessories indefinitely to express their personality, mood or culture, creating brand new looks with only minor changes. Our patented handle system is a breakthrough in personalization and sustainability and a unique feature in the whole luxury handbag segment.
Goold AG is a Swiss-based innovator producing sustainable, lab-grown 24K gold using nanotechnology, revolutionizing the luxury industry with eco-friendly, high-performance gold materials for watches, jewelry, and premium goods.
What makes our innovation unique is the combination of sustainable science, material versatility, and patented nanotechnology to redefine how gold is produced and used in the luxury industry. Our lab-grown gold nanoplatelets are synthesized from sustainable raw materials, including protein nanofibrils and recycled gold salts from industrial wastewater—completely free of toxic chemicals such as mercury and cyanide. The resulting gold is significantly lighter in weight than conventional gold, enabling new product designs and reducing material costs. We offer an unmatched range of formats—liquid gold, sprayable gold paint, flexible films, and stretchable composites—unlocking novel applications in luxury watches, fine jewelry, and high-end fashion. Our process not only eliminates harmful mining practices but also cuts production costs by 50% compared to traditional gold, delivering both ecological and economic value. Backed by ETH Zurich patents, our technology ensures exclusive market positioning and long-term competitive advantage for luxury brands seeking innovation with purpose.
DWS redefines luxury shopping experience with connected laser engraving machines that seamlessly integrate in the boutiques, providing Luxury Maisons the capacity to personalize in live all their products in any materials with unlimited creativity while respecting their brand guidelines and image.
We accomplished a significant milestone by introducing our patented innovation, enabling high-quality laser coloring on leather and metal — a global first in the industry. We seamlessly integrated this cutting-edge technology with our top clients across more than 100 sales points worldwide, proving both its scalability and its transformative impact on the customer experience. Developed in-house over five years of R&D, our proprietary paints unlock entirely new creative possibilities—allowing luxury brands to turn customization into a powerful storytelling and branding tool. This breakthrough enables luxury Maisons to elevate personalization into an emotional experience—offering clients truly unique or limited-edition pieces that deepen their connection with the brand. Laser color engraving brings a new dimension to premium packaging and products by: • Delivering precise, brilliant and lasting color engravings • Allowing unlimited personalization possibilities: multilingual text (Latin, Arabic, Chinese…), illustrations, numbers, and more • Enabling instant engraving in-store for an exceptional ceremonial moment • Offering a wide range of bespoke color palettes that respect each Maison’s identity • Providing a solvent-free, eco-conscious process
Zürich (Switzerland)
Category:
Redefining Luxury Experiences and Hospitality
The Embassies is a serviced living concept for lifestyle-driven grown-ups, radically reshaping the narrative around aging by offering curated communities that blend private residences, hospitality, and cultural engagement.
Unlike traditional senior living or luxury residences, The Embassies creates a fully immersive, community-powered experience where residents live within the brand—from the thoughtfully designed apartments to the shared cultural and wellness spaces. By activating heritage buildings in premium urban locations and offering inclusive services that support autonomy, creativity, and well-being, The Embassies delivers not just real estate—but identity, purpose, and lifestyle continuity. This distinct positioning gives the brand a first-mover advantage in a vastly underserved and rapidly growing global demographic.
Visibility is a SaaS innovation developed by Visiodome that empowers luxury sales associates to become digital brand ambassadors through immersive, high-performance content creation.
1. Enables video content production by in-store teams, lowering dependency on costly studios 2. Provides tools for precise tracking of online influence and customer engagement 3. Offers a flexible, multi-stream revenue model adaptable to diverse brand needs Impact: • Enhances the contribution of in-store staff to digital commerce • Improves employee engagement and reduces turnover through incentivized participation • Strengthens brand visibility and storytelling with scalable, human-centered content
ZATAP transforms physical products into digital experiences, empowering brands to connect directly with their customers, drive loyalty, and unlock new revenue through personalized, data-driven engagement.
ZATAP is redefining how luxury brands connect with their customers through a powerful blend of personalization, authentication, and storytelling, all embedded directly into physical products. While personalization has proven to drive up to 40% more revenue, ZATAP goes far beyond typical CRM or loyalty programs. Our technology transforms every product into a dynamic communication channel. By embedding secure NFC technology into luxury items, we enable brands to engage in personalized, post-purchase interactions with their most loyal customers, unlocking exclusive content, behind-the-scenes stories, and unique digital experiences that create emotional resonance and long-term brand loyalty. Where many competitors focus solely on supply chain transparency or digital product passports (DPPs), ZATAP offers a more holistic solution. We combine product authentication, ownership validation, and hyper-personalized engagement in one seamless platform. This dual capability, bridging supply chain integrity with emotional connection and digital engagement, is our unique competitive advantage. We are not just proving a product is real; we are making it relevant, memorable, and personal. In an era where luxury is increasingly defined by experience and meaning, ZATAP enables brands to stay ahead by transforming physical goods into living digital touchpoints, merging heritage and innovation in a way no one else does.
Switzerland
Category:
Next-Gen Craftsmanship: Fashion, Jewellery, and Design
As an internationally recognized watchmaking company, we have been pushing the boundaries of horological engineering for over 40 years, with award-winning creations protected by multiple patents that demonstrate our expertise in cutting-edge technologies
Innovative Mechanics: This extraordinary timepiece showcases three tourbillons, each mounted on a rotating plate and completing a full revolution every 60 seconds. The plate itself spins once every 10 minutes—six rotations per hour—thanks to a groundbreaking triple differential mechanism. This accelerated dual movement ensures unmatched precision and regularity. The three tourbillons are strategically arranged in an equilateral triangle, enhancing chronometric accuracy. What sets this movement apart is its remarkable ability to blend intricate mechanical complexity with sophisticated aesthetics, pushing the boundaries of traditional watchmaking. Symbolism of the Number 3: The number three plays a pivotal role in this design: three tourbillons, three inertia blocks, and a rotating plate that completes six rotations per hour—exactly twice the number of tourbillons. This powerful symbol represents the past, present, and future, echoing the measurement of time on Earth, the third planet in our solar system. Cosmic Material: The "Meteor Space View" model is sculpted from a rare Gibeon meteorite, discovered in 1836 in Great Namaqualand, Namibia. This cosmic material is a one-of-a-kind achievement in horology, combining beauty, strength, and energy. In essence, Antoine Preziuso's Tourbillon of Tourbillons in meteorite is a true work of art—an exquisite fusion of technical innovation, cosmic wonder, and profound symbolism, offering a singular experience to its owner.
Redefining the luxury build experience.
While many firms focus solely on the final product, Vitruvius Built innovates through the process itself. Our competitive edge lies in our 1:1 builder-to-client model, paired with AI-enhanced systems that provide real-time visibility, proactive communication, and precision scheduling. This level of personalization and technological integration is rare in the custom home space especially at the luxury tier. Most importantly, we deliver more than just beautiful homes. We offer peace of mind, a sense of control, and a deep trust that every detail—seen and unseen—is handled with excellence. Our clients are high-net-worth individuals, executives, and creatives who expect the best and value discretion, clarity, and intentionality. They want to been seen, heard and experience the process in a much bigger way. Vitruvius Built is one of the few that meet them there. Our approach is setting a new standard, one where the construction experience is just as luxurious as the result. Where we can proudly say that we achieve a variance on 1-3% at the end of the build, where the industry standard in this space is 25% and more. We call ourselves wealth managers with muddy boots.
Flixmedia is redefining digital retail by empowering global brands to deliver immersive, high-performing content to every digital shelf. With over 20 years of innovation in content syndication, we help brands and retailers engage 1B+ shoppers annually and drive measurable growth worldwide.
Flixmedia’s innovation is unique because it is a global, automated content syndication platform purpose-built to deliver premium, brand-controlled digital experiences across thousands of retailer product pages simultaneously. Flixmedia ensures perfect brand consistency, hyper-local relevance, and luxury equity protection while requiring minimal effort from internal teams or retailers.
SKUGGA is the smart layer for luxury eyewear — combining invisible sensors, biometric intelligence, and adaptive AI agents to give Maisons direct, private access to their clients in real time.
SKUGGA is unique because it was built from day one for luxury, not for Silicon Valley. Unlike Big Tech products, our solution is not about cameras, social feeds, or ad-driven data harvesting. It is about elegance, privacy, and brand control. Our patented, ultra-compact smart module integrates invisibly into any luxury frame — no compromise on aesthetics, no break in heritage. While Meta and Apple design for their own walled gardens, SKUGGA is platform-neutral: we empower Maisons to own the direct relationship with their clients. For the first time, luxury brands gain real-time, ongoing access to customers through eyewear — the industry’s most important entry product. This creates new channels for storytelling, loyalty, and services, all on brand-owned terms. Our uniqueness also extends to craftsmanship. SKUGGA’s patented Luxury Hinge, manufactured by Visottica in Italy (the world’s leading hinge producer for premium eyewear), is customizable for any brand. It ensures seamless integration of intelligence into frames while preserving artisanal quality, reinforcing our role as a trusted partner for Maisons. Competitive advantage: Privacy as Luxury – no surveillance, no third-party data harvesting. Direct Brand Intimacy – client belongs to the Maison, not the platform. Design-First Modularity – tech upgrades without discarding frames, aligning with sustainability. Proven Excellence – winner of SILMO D’OR 2022 against Meta, and Sweden’s Grand Design Award 2024. Launch with McLaren: https://www.opticaljournal.com/skugga-technology-the-future-is-here/ Luxury Hinge Partnership – patented, Italian-made, customizable for any Maison’s DNA. Impact: SKUGGA preserves eyewear as luxury’s critical entry product while creating a new business model where trust, retention, and premium margins outperform surveillance. In short, SKUGGA safeguards heritage while giving Maisons a smart future — a strategic moat against irrelevance and Big Tech dependency.
Zammy.ai empowers brands to transform a single 3D asset into limitless, on-brand marketing videos, shifting content creation from manual 'production' to automated 'generation'. Our platform leverages your 3D products as the definitive ground truth, ensuring perfectly consistent and high-fidelity video content is created at scale.
While the digital transformation has led brands to adopt 3D for product virtualization and static imagery, video production has remained a major hurdle. Traditional AI video tools, which rely on 2D images or text prompts, often fail to maintain product consistency, leading to distorted shapes and inaccurate details that can damage brand integrity. Zammy.ai was built to solve this core problem by pioneering a "3D-to-Video" workflow
We design and deliver Data and AI solutions to drive sustainable business performance at scale
Our innovation redefines sustainable luxury by seamlessly blending cutting-edge technology, deep sector expertise, and a service-first mindset. We are tech-agnostic by design: we integrate effortlessly into existing systems and data environments, ensuring rapid deployment and adoption without disruption. What sets us apart is the perfect balance between data-driven intelligence and tailored human support, enabling our clients to turn ESG ambition into operational excellence. We don’t just advise; we co-create, embedding ourselves into our clients’ rhythms to deliver measurable impact, fast. With roots in the luxury industry, we bring a strong understanding of its business dynamics and aesthetic standards. This allows us to align ESG strategies with brand equity and commercial goals, where sustainability becomes not a constraint, but a lever of desirability and value. At the heart of our innovation are our people, ESG experts, data scientists, and industry specialists, united by a shared commitment to transformation. As a mission-driven company and active member of the French Business Climate Convention (CEC), we also created the first open-source “Climate ChatGPT” to help democratize climate knowledge. This deep engagement gives us a sharp understanding of the human and social levers behind sustainable transition, especially the importance of engaging the entire value chain. What also makes us unique is our commitment to sustainability within our own tech stack. We actively measure and minimize the environmental footprint of our digital solutions, because true impact means holding ourselves to the same standards we promote."
Carnault is the first responsible, modular, and luxury-designed smoke-free alternative, made in Switzerland and conceived with the principles of responsible living, natural materials, and the art of refined living, for those who seek a more sustainable and lasting alternative to disposable culture.
Carnault’s innovation is defined by its precision-engineered modularity, material integrity, and capacity for personalisation, setting a new technical and experiential benchmark in the smoke-free category. Carnault is the first smoke-free product to feature a fully embedded printed circuit board (PCB) in a consumer-facing application, an innovation that earned the PCB Design Award in 2022 and resulted in the granting of five patents in 2024. This proprietary architecture enables users to independently replace or upgrade both the battery and control unit, empowering long-term ownership, reducing replacement costs, and significantly extending product lifespan through modular serviceability. Our devices are constructed using precision-engineered interference fits, meaning all components are assembled without adhesives. This allows for easy disassembly, minimal waste, and a significantly more sustainable maintenance process, a marked departure from the glued-shut, throwaway construction typical in the category. Recognising the social and ritual value of smoking, Carnault is also the first smoke-free device to feature dual charging capability, allowing two devices to be used interchangeably or shared, without disruption. This reinforces Carnault’s focus on human-centred design, preserving the emotional and interpersonal moments that make smoking habitual for many. Materials are equally deliberate. All housing elements are made from durable, natural materials, including vegetable-tanned Italian leather and hand-finished hardwoods, selected for their tactile warmth, repairability, and aesthetic longevity. The result is a device that is restorable, resilient, and deeply personal. At the highest level of our offering, Carnault also offers bespoke personalisation. Clients may commission limited-edition finishes using premium materials such as marble, lacquered hardwood, or exotic leathers, and customise their devices with gold-leaf monograms, engraving, or embossing, allowing for a deeply personal connection to an object designed to accompany them over time. Carnault’s competitive advantage lies in this fusion of high-performance modular engineering, sustainable design logic, and personal expression, delivered within a product category that, until now, has offered neither.
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