Beyond Novelty: How Innovation Becomes Part of Brand Identity

Speakers

Candice Pascoal

CEO of Alfredus.co, founder of Digital Nation, Kickante, RedBoxMe with Cartier

Candice Pascoal is a globally recognized, award-winning tech innovator at the intersection of technology, luxury, and impact. As CEO and founder of Alfredus.co, a leading NYC-based innovation agency, she leads Digital Nation, a pioneering platform trusted by major luxury brands. She is also the founder of Kickante, a leading crowdfunding platform, and co-founder of RedBoxMe with Cartier, transforming luxury digital experiences. Starting her tech career at 16, Candice is now a bestselling author and keynote speaker fluent in four languages. Her work has been featured in Forbes, CNN, TED, and the New York Times, and she’s been named among the top global figures shaping the future of how we live and work.

Franck Garnier

Head of Digital Innovation at Hublot

Franck Garnier leads Digital Innovation at Hublot, where he builds an environment of experimentation and a 'Test & Learn' approach. Focused on empowering the organization to shape the digital future through innovation, Franck drives initiatives from ideation and prototyping to scalable solutions, embodying the Phygital Art of Fusion.

Pedro Lopez-Belmonte Eraso

Morning Show Host and Technology Innovation Expert

I am an innovation & technology strategist, helping organizations to build new digital experiences by relying on the exponential value of cross-tech innovations. Coming from a hybrid background, I thrive on the intersection between business & technology, helping to drive change from within by providing a vision and defining strategies to build meaningful digital experiences, aligned with business goals and at the same time flexible, enabling fast short-term adaptations and pivotal changes in the future.

As a web3 & blockchain expert, I have been an integral part of Richemont’s Group web3 journey since its inception, holding a pivotal role to the strategy definition and execution, steering the impact of blockchain technology across the end-to-end supply chain, and co-leading the Group’s exploration path on NFTs, Metaverses and other emerging technologies.

As member of the web3 community, I also participate regularly in conferences & discussion forums both institutional or private, sharing conversations with relevant actors, and writing about the evolution and future of the technology from an individual and social perspective. I particularly love to share knowledge and support young talent, providing regular lectures on web3 business & tech topics, coaching, supporting students in their research efforts and mentoring young talented individuals with a shared entrepreneurial appetite.

Beyond Novelty: How Innovation Becomes Part of Brand Identity

In a world driven by speed and disruption, luxury brands face a different challenge: creating innovation that endures. This Morning Show brings together leading innovation executives, transformation strategists, and industry thinkers to explore how innovation in luxury can move beyond the short-term — and become a defining part of a brand’s legacy.

From product innovation to cultural transformation, from digital acceleration to long-term brand value, this session will unpack the hidden frameworks and leadership mindsets behind enduring innovation. Together, we explore what it means to build not just what’s new — but what’s necessary and timeless.

Program Format

• 08:00 | Doors open
• 08:15 – 08:20 | Welcome & Opening Thought

A sharp introduction by the moderator to frame the session: Legacy vs Novelty – the real innovation paradox.

• 08:20 – 09:00 | Main Panel Discussion

A 40-minute high-level conversation with top innovation leaders from global luxury, tech, and consulting. Moderated to uncover how innovation becomes part of long-term brand identity. No slides. Just honest, strategic insight.

• 09:00 – 09:10 | Audience Q&A

Live Q&A with the audience, focused on leadership, process, and culture — beyond buzzwords.

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Who Should Attend

This session is curated for innovation professionals working in or with luxury – including:

• Chief Innovation Officers
• Heads of R&D, Product, or Digital Strategy
• Transformation & Brand Innovation Leaders
• Innovation-focused Investors and Consultants
• Founders and corporate innovators driving change

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Why Attend

This Morning Show offers a rare opportunity to connect with senior innovation leaders and reflect on your own long-term impact. More than just trends or case studies, this is a space for serious discussion on how to design innovation that matters — and lasts.

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Important Information

Please note that entry to the MORNING SHOW does not provide access to the Luxury Innovation Summit. Tickets to the Summit can be purchased separately at https://my.lvg.swiss/tickets.

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Host

The Morning Show is hosted by LVG INNOVATION HUB.

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SPEAKERS

Speaker will be announced here soon.

LVG Hub drives the future of luxury by identifying emerging trends, fostering innovation, and promoting collaboration between established brands and visionary startups. Our mission is to empower partners to lead the evolution of luxury through tailored programs, strategic insights, and a hands-on, collaborative approach. We help brands create distinctive, forward-thinking experiences that set new standards in the industry. Join us to shape the next chapter of luxury through innovation and collective expertise.

Visit LVG Innovation Hub for more information.