This year’s winners reflect the creativity, sustainability, and
entrepreneurial drive shaping the future of luxury. They exemplify innovation and excellence while meeting the evolving expectations of global consumers.
Welcome to the 2026 Luxury Innovation Summit in Geneva.
I’m Morin Oluwole, Luxury and Digital Strategy Advisor and the CEO & co-founder of Le Vitruve, a luxury, strategy and sustainability consultancy. I’m thrilled to be the Chair of the 2026 Luxury Innovation Summit. It is a pleasure to welcome leaders from across the global luxury industry.
This year’s theme, “Proof Over Promise: The New Luxury Playbook,” reflects a fundamental shift in the sector. Luxury has entered a credibility economy, where brands are judged not only by narrative or heritage, but by what they can prove.
Consumers, partners, and stakeholders increasingly expect evidence of product excellence, operational discipline, and a brand’s ability to create lasting value while remaining culturally relevant.
Throughout the Summit, we will explore how luxury brands demonstrate credibility through three key pillars: value, trust, and relevance.
I look forward to the conversations ahead and to welcoming the industry’s most thoughtful leaders as we explore the future of luxury together.
About the Audience
About the Summit
The Luxury Innovation Summit and Awards in Geneva is a global platform connecting senior decision-makers shaping the future of luxury.
Now in its 8th annual edition, LIS 2026 focuses on one question. How do brands prove value in a market that rewards evidence over promise?
Proof Over Promise. The New Luxury Playbook.
Across two days, leaders, innovators, and investors share what works across six priorities. Value beyond price, trust and product truth, connected experience, AI at scale, circular lifetime value, and relevance across generations and markets.
This year’s winners reflect the creativity, sustainability, and
entrepreneurial drive shaping the future of luxury. They exemplify innovation and excellence while meeting the evolving expectations of global consumers.
Chief Business Strategy & Global Markets Officer, Moncler Group Jury President – Luxury Innovation Awards 2025
Technology and innovation are integral to the future of luxury, and here at the Luxury Innovation Summit, we bring together established luxury brands and emerging innovators. That’s why I truly believe in the power and impact of this Summit.
Jury President of the Luxury Innovation Awards 2024, Founder and President of the Etoile Group
As Chairman of the Luxury Innovation Summit, I am looking forward to hearing business leaders and innovators share their views about the challenges and opportunities that the luxury industry is facing. Join us and discover how innovation in motion can shape the future of luxury.
Jury President of the 2023 Luxury Innovation Awards
I applaud this initiative as it’s always good to put together the driving forces – The Community. It is an excellent initiative. I hope that the Luxury Maisons and startups will come together quite often.
Jury President of the Luxury Innovation Awards 2022, President of the Fondation Cartier pour l’Art Contemporain
We need innovation and creativity, but we also need processes, structure, and stimulation to support it so that it can transform from an idea to a reality. As a President of the Jury for the 2021 Luxury Innovation Awards, it is refreshing to see many new ideas and talents. I am getting out of this Summit today with a new mind and many new ideas for myself. So, thank you so much for this honour.
Jury President, Luxury Innovation Awards 2021, Group CEO of Bulgari
I get inspiration every day from the millennials, from the future. And, as long as you are connected to the future, you will be connected to innovation – during Luxury Innovation Awards.
Jury President, Luxury Innovation Awards 2020
