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Reimagining Intellectual Property in the Age of Luxury Tech

Official Side Event at Luxury Innovation Summit 2025
Monday, 01 September 2025
Restaurant le Cercle du Rhône, FER Geneva

Speakers

Leticia Caminero

Intellectual Property Expert and Host of Intangiblia

Ana Cisneros

IP specialized counsel

Crystal Dubois

Attorney-at-law, Senior Associate at Bonnard Lawson International Law Firm

Francesco Pagano

Senior Partner at JAKALA

Raphaël Molina

Partner and Co-founder at INFLUXIO

Rui Duarte

Managing Director, Loop Future Switzerland

Heidrun Wechter-Essig

Board Member, Board Advisor and former Managing Director, Group CFO

Reimagining Intellectual Property in the Age of Luxury Tech

Program Overview

Discussion Structure:
Four integrated themes, each with approximately 13–14 minutes of discussion followed by a 10-minute open Q&A.

11:00 – 11:05 | Opening Remarks

  • Welcome by moderator
  • Context-setting: the evolution of IP from traditional protection to dynamic digital strategy
  • Overview of the session structure and engagement format

​—

11:05 – 12:05 | Expert Panel Discussion (60 minutes)

Theme 1: Digital Personas and Synthetic Brand Voices

  • Legal considerations around virtual influencers, AI avatars, and cloned brand voices
  • Can brands protect emotional tone, likeness, or synthetic presence?
  • Limitations of current frameworks (e.g., U.S. law does not protect voice alone)

Theme 2: Virtual Fashion, NFTs, and Digital Twins

  • Protecting luxury assets that exist exclusively or simultaneously in digital form
  • Trademark and design strategies for digital fashion, wearables, and NFTs
  • Key cases: Gucci Virtual 25, Balenciaga x Fortnite, MetaBirkin

Theme 3: AI-Generated Design in Luxury Goods

  • The use of generative AI in product development
  • Copyright limitations on AI-authored works and the need for human intervention
  • Design protection and co-authorship approaches in watches, jewelry, and apparel

Theme 4: Blockchain and Anti-Counterfeiting

  • Using blockchain and NFTs for provenance and authentication
  • Brand protection strategies against digital and physical counterfeiters
  • Coordination across IP, supply chain, and regulatory frameworks

 Audience Q&A 

  • Moderated open floor for strategic questions and reflections

12:05 – 12:30 | Strategic Speed Networking Session

  • Format: 3 rounds of structured peer dialogue
  • Structure: Attendees rotate every 6–7 minutes to meet a new partner or small group
  • Materials: Printed prompt cards and name badge role tags (optional)

​—

Instructions to Participants:

The final portion of the program consists of a structured networking activity designed to facilitate focused peer-to-peer dialogue across the luxury, legal, and innovation sectors. Participants will take part in three short conversation rounds, each guided by a strategic prompt related to the session’s core themes. The objective is to encourage the exchange of insights and experiences in a concise, reflective format. Participants are encouraged to approach each conversation with clarity and openness, prioritizing thoughtful discussion over promotional exchanges.

Round 1 Prompt:
What does “value” mean today when so many luxury assets are intangible?

Round 2 Prompt:
What IP or innovation challenge do you believe most brands are underestimating?

Round 3 Prompt:
How do you see your organization adapting to the digital shift in brand protection and consumer experience?

​—

Closing Reflection (2–3 minutes):

  • Attendees are invited to note one key idea or contact to follow up on.
  • Moderator thanks participants and encourages continued dialogue throughout the day.

​—

Intangiblia is a podcast that explores the intersection of intellectual property, innovation, and creativity. Through real-world cases and expert insights, the series examines how ideas are protected, challenged, and transformed across various industries, including technology, fashion, entertainment, and artificial intelligence.

You can listen at: www.intangiblia.com.

Practical Info

Date and Start Time
01 Sep 2025 11:00 CET

Location
Restaurant le Cercle du Rhône, FER Geneva

Duration
90 minutes

Cost
free, by application only

Participants
max 60

Organizer
Intangiblia

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